Lscd - Large Scale Distribution

In the large-scale retail trade sector, the flyer is still the most popular means of communication when targeting a large number of consumers. We print large volumes and thanks to our inkjet printing heads installed on a number of our web offset machines, we can customise flyers with different content based on geographic area, store and consumer purchasing habits. A capability that only a very few companies like Rotolito can provide, especially when it comes to habitually using recycled paper and sustainable ink given the short lifespan of this type of printed material.

Typology

Glue bound

Folded tabloid

Saddle stitching

This is another type of printed material typically associated with large-scale distribution that has characteristics quite similar to the ‘classic’ catalogue, but printed in very high print runs and with less sophisticated printing characteristics and paper type.

Bookbinding

Cover

Ennobling

Milled binding

Stitched binding

Saddle stitching

Spiral bound

Glue bound

Folded tabloid

Flexible

With flaps

Self cover

Hot / cold printing

Matt, glossy or soft-touch lamination

Silk-screen, water-based or UV coating

Products printed by Rotolito also appear on the shelves of large-scale retail distributors. They are often the result of joint editions with major publishers, for example, special collections of books, albums and comics are created, such as diaries and exercise books for back-to-school campaigns which can be sold or given as rewards through loyalty programmes or specific competitions. We can, therefore, act as a single point of contact in a market that has low-cost, high-run printing requirements, but may need also higher quality publications.